SAŠA ŠEKORANJA X AMADRIA PARK

This summer, Amadria Park Hotel Royal introduces a new premium experience at its iconic Royal Beach. Nestled in the heart of the Kvarner Riviera, the hotel is renowned for its refined elegance and exceptional service, while an exclusive beach towel collection designed by acclaimed Croatian artist and designer Saša Šekoranja adds a distinctive new dimension to the summer experience.

Inspired by Opatija’s timeless charm and the Mediterranean lifestyle, the collection seamlessly blends art, local heritage, and contemporary design, creating a unique experience for hotel guests. It is yet another detail that reinforces Royal Beach as one of the most distinctive beaches in Opatija.

At the heart of the design is the Maiden with the Seagull, Opatija’s most iconic landmark. Deep shades of blue evoke the tranquillity of the Adriatic Sea, while warm yellow accents capture the sunshine and carefree spirit of summer. The collection is further distinguished by the signature phrase “Opatijo bajna”, a tribute to the town that has inspired artists, travellers, and lovers of the Mediterranean for more than a century.

In addition to enhancing the guest experience at Amadria Park Hotel Royal, the exclusive Saša Šekoranja beach towels are also available for purchase, allowing visitors to take a piece of Opatija’s summer home with them. Whether as a keepsake from a memorable holiday, an authentic locally inspired gift, or a stylish summer accessory, this unique collection beautifully combines art, design, and the spirit of Opatija into a lasting reminder of one of Croatia’s most enchanting coastal destinations.